QuothAI visibility audit
Ostara · delivered 12 Oct 2026AI knows Ostara exists. It just has no reason to recommend you.
Answers analysed500100 questions × 5 assistants
Your share5%26 of 500 answers
Top competitor53%Spendwise, 265 answers
Missing sources14cited for rivals, not you
Where you lose, by buyer stage
Share of answers that name each brand, 100 questions across 5 assistants: ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
OstaraSpendwise (top competitor)
Discovery“best expense software”
4%
61%
Comparison“Spendwise vs …”
9%
72%
Alternatives“alternatives to …”
7%
38%
Pricing“cheapest tool for …”
2%
41%
Source gaps
Sources AI cites in your category, and whether they mention you.
Review-site category pageNot listed
Reddit threads (3)Not mentioned
“Best expense tools 2026” roundups (5)1 of 5
YouTube comparisons (2)Not mentioned
Your own comparison pagesNone exist
Wikipedia-style company profilesPresent
Technical check
Can AI crawlers read and understand your site?
AI crawlers allowedPass
Pricing page readable as textFail
Product structured dataMissing
Clear “who it is for” copyWeak
Comparison and alternatives pagesMissing
AI referral tracking in analyticsSet up
Your 90-day plan, ranked by impact
- 01Publish 3 honest comparison pages — Ostara vs Spendwise, Brightbill and TallyhqHigh
- 02Get listed and reviewed on the top review site — ask 15 happy customers for reviewsHigh
- 03Make pricing readable to AI — plain-text plans, no image-only tablesHigh
- 04Pitch 5 roundup authors — with a clear multi-currency angleMedium
- 05Add product structured data and a “who it’s for” section — on home and pricing pagesMedium
- 06Join the 3 Reddit discussions AI cites — disclosed, genuinely helpful answers onlyMedium
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