GEO agency vs GEO tool: Quoth vs Profound vs Peec AI
Profound and Peec AI measure how AI talks about your brand; an agency does the work that changes it. What each does, what it costs, how to choose.
On this page
The short answer: Profound and Peec AI are software. They track how often, and how, AI assistants mention your brand across many prompts, and your team acts on the data. An agency like Quoth does the work itself: it finds why you're not being named and makes the changes, on your site and across the web. Choose a tool if you have people with time to act on dashboards. Choose an agency if you don't. Some teams use both.
A note on bias: Quoth is an agency, so read this with that in mind. We've tried to describe each option fairly, quoted the companies' own descriptions, and linked to their pages so you can check. Pricing changes often, so treat the details below as correct when written (October 2026) and confirm on each pricing page.
The difference in one table
| Profound | Peec AI | Quoth | |
|---|---|---|---|
| What it is | Software platform | Software platform | Agency (done for you) |
| In its own words | "The AI marketing platform built for the agentic era" | "AI search analytics for marketing teams" | "Be the brand AI names first" (our homepage) |
| Main job | Measure AI visibility at scale, plus AI "agents" that help act on it | Measure visibility, position, sentiment and cited sources | Diagnose why you're not named, then fix it |
| Who does the work | Your team (with the platform's help) | Your team | Quoth |
| Pricing model | Free 7-day trial, then custom Enterprise pricing; agency plan on credits | Plans by number of tracked prompts (Starter 50, Pro 150, Advanced 350), plus Enterprise | Free snapshot, $900 audit, $2,500/month growth |
| Best for | Larger brands and enterprises with in-house teams | Marketing teams and agencies that want a clear tracking tool | Teams without the time or know-how to do the work |
What Profound does
Profound tracks what AI assistants say about your brand and helps you act on it. Its Enterprise plan covers up to nine answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, Claude and Google AI Overviews. Its product line includes visibility insights, data on prompt volumes, analytics on how AI agents visit your site, and AI "agents" meant to carry out marketing tasks.
On pricing, Profound's page currently shows a free trial (50 prompts a day for seven days, across ChatGPT, Gemini and Google AI Overviews) and custom Enterprise pricing. It also offers a self-serve "Agency Growth" plan for agencies, billed in credits per client workspace. Older lower-priced plans still appear in some third-party reviews, but they're no longer on Profound's own pricing page, so check there before budgeting.
Good fit if: you're a larger company with a team that can act on detailed data every week, and you want broad coverage of many AI engines.
What Peec AI does
Peec AI is a tracking tool for marketing teams. It measures your visibility (the share of AI chats that mention you), your position in answers, the sentiment of mentions, and which sources the AI cited. Its pricing is based on how many prompts you track: Starter (50 prompts), Pro (150) and Advanced (350), each with unlimited users, plus a custom Enterprise plan and a 15% discount for annual billing. It also has credit-based plans for agencies.
Good fit if: you want a clear, focused dashboard, and someone on your team will take the insights and turn them into content, outreach and site changes.
What Quoth does
Quoth is an agency. We measure too, but the main thing you're paying for is the work:
- Free snapshot: we ask five assistants (ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews) 10 questions your buyers ask, and show you who gets named, which sources they quote, and the quickest fixes.
- Audit ($900, one-time): the full picture across 100 questions, why competitors are named instead of you, and a ranked 90-day plan.
- Monthly growth ($2,500/month, three-month minimum): we carry out the plan: answer pages and comparison pages, corrections to what AI gets wrong, outreach to the publications and review sites assistants quote. You get a live dashboard and a monthly report.
Good fit if: you know AI recommendations matter, but nobody on your team has the time or experience to own it.
Tool or agency: how to choose
Ask three questions.
1. Who will act on the data? A tool tells you that a competitor is named in 80% of answers and you're in 10%, and which pages the assistants are reading. Someone then has to write the pages, pitch the publishers, fix the review profiles and keep it going. If you have that person, a tool is the cheaper route. If you don't, the dashboard becomes one more thing nobody checks.
2. How many questions and markets do you need to track? Tools shine at scale: hundreds of prompts, many countries, many engines, refreshed automatically. If you sell in many markets or have many product lines, you'll likely want a tool, whoever does the work.
3. What does a mistake cost you? If AI assistants are repeating wrong facts about you, or a competitor's comparison pages are shaping every answer, you need it fixed, not only reported. That's agency work, whether external or in-house.
Can you use both?
Yes, and larger teams often do: a tool for continuous measurement across many prompts, and an agency (or an in-house specialist) for the fixes. Some agencies use these tools themselves to report to clients. Peec AI and Profound both run programmes for agencies.
For a smaller team, a sensible order is: get a baseline first (free), fix the obvious problems, and only then decide whether you need continuous large-scale tracking.
Frequently asked questions
Is GEO just SEO with a new name?
They overlap a lot. Google says that, for its own AI features, optimising for generative AI search "is still SEO". The differences are in what you measure (being named in answers rather than clicks) and where effort goes: third-party mentions, comparison content and direct, quotable answers carry more weight.
Do I need a tool to start?
No. You can measure a baseline by hand: ask 10 buyer questions in five assistants and record who gets named. A tool becomes worth it when you need to track many prompts regularly or across several markets.
How do these tools get their data?
Broadly, they run prompts through the AI assistants on a schedule and record the answers, mentions, positions and cited sources. Check each vendor's documentation for which assistants and countries they cover, since that varies by plan.
What results should I expect from an agency?
Be wary of anyone who guarantees a ranking in AI answers: no one controls what an assistant says. A good agency should show you a measured baseline, explain what it will change and why, and report the same metrics every month so you can judge the results yourself.